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Last updated 2 days ago

AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools

2 days ago

AI is center stage across plenty of marketing-related discussions, but it was...

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

2 days ago

This story was originally published on sister site, Modern Retail Almost four...

Airbnb doubles down on brand over performance for campaign to draw more hosts

2 days ago

Airbnb wants more people to list their properties on its platform. To...

Agencies take diversity efforts beyond the numbers

2 days ago

Given the fact that marketers are slowly shrinking away from supporting diversity...

How programmatic direct mail lookalikes transform prospecting strategies

2 days ago

Amit Nigam, svp, product, PebblePost In this digitally-saturated environment, marketers from all...

AI revolution creates demand for hot new job: AI librarian

3 days ago

This story was first published on Digiday sister site, WorkLife As AI...

Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals

3 days ago

This week’s Media Briefing looks at how publishers are receiving credits to...

Agency execs balance automation and strategy with new ad formats

3 days ago

Major ad platforms are increasingly pitching the promises of AI-driven advertising, but...

How brands are increasing trust and CTR by advertising in news publications

3 days ago

Jana Meron, vp of revenue operations and data, The Washington Post In...

Marketers are not won over by new AI-powered search tools

4 days ago

The conversation around search advertising has reached a new fever pitch thanks...

Future of TV Briefing: Why interactive ads occupy the streaming ad market’s mid-funnel

4 days ago

This week’s Future of TV Briefing looks at the role that interactive...